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Pricing and Breakeven Analysis

Excel pricing and breakeven analysis for sales and marketing


Excel Pricing and Breakeven Analysis

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Pricing and Breakeven Analysis uses breakeven analysis to calculate your current business breakeven point using revenue, variable, and fixed cost inputs. This is combined with price elasticity (estimates for price and sales volume variations) to produce revenue and surplus (profit/loss) forecasts by price.

The model determines the Optimum Pricing to maximize your surplus and can be applied to new or established businesses, product/service lines, or individual items. It is compact, easy to use, and requires minimal inputs.

Outputs include breakeven charts for Current, Increased, Decreased, and Optimum pricing. Each breakeven chart is a graphical display of the break even analysis including the break even point considering price elasticity. Extended Price Analysis determines Optimum Pricing to maximize your business surplus. The Revenue, Surplus, and Number of Sales are calculated for prices ranging from -50% to +50% of the current price. Pricing and Breakeven Analysis incorporates breakeven analysis, breakeven charts, breakeven points and price elasticity to determine the impact of pricing on your business and optimum pricing.

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(Updated on 2015-03-01)

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