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Marketing Management

Excel marketing management for sales and marketing


Excel Marketing Management

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Marketing Manager for Excel (MM4XL) is an Excel add-in program designed by marketing experts, statisticians, and mathematicians that fosters strategic thinking in business decision makers. This Excel add-in encompasses a wide range of product market analysis tools including:
  • Product Portfolio Analysis.
  • Brand Mapping for positioning products.
  • Brand Switch Analysis.
  • Retail Gravitation Analysis to points of sale.
  • Market Cluster Analysis.
  • Descriptive Statistics including Box Plots and Pareto (ABC) charts.
  • Smart Mapping with bubble charts and labels.
  • Comparative Mapping with quadrant analysis.
  • Semantic Differential charting.
  • 4 dimensional chart draws pin bubbles in 3 dimensional space.
  • 14 methods for short term forecasting with the Forecast Manager.
  • Cross Tab professional contingency tables.
  • Computation of sample sizes with the Sample Manager.
  • Significance testing between proportions with the Proportion Analyst.
  • Benchmark Analysis comparing brand performance, companies and competition.
  • Stacked charting for time series presentation.
  • Profile Manager makes market share estimates and impacts of new products.
  • Segmentation Tree for market segments in tree format.
  • Decision Tree analysis computes complex outcomes and expected value.

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Price: USD 586.94
(Updated on 2015-05-01)

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